I believe product design is only great when it stays true to its brand philosophy and is a direct expression of it.

Over the past two decades, I've created three brands from scratch—Adam Kimmel, FEIT, and Larimer—and helped transform WeWork during its global expansion.

Brand creation is such a human and exciting process, and what I find most fulfilling is following a vision all the way through to its physical form — from building a cohesive identity to overseeing its embodiment as a product, obsessing over every detail and thriving on problem-solving along the way.

I work across both branding and product design, two roles usually kept separate in large companies.

My approach blends strategic thinking with hands-on execution to ensure that the vital connection is never lost amid the long road of production processes and compromises. I'm equally comfortable developing brand strategy with stakeholders as I am sourcing fabrics in Italy, directing on-location photoshoots, or working out a granular adjustment with a technician on a factory floor.

I'm looking for opportunities to shape not just how something looks, but also what it stands for and how it functions in the world.