2011 - 2012Creative Director, Product DesignerNew York
For two years, we collaborated with Carhartt to create an ongoing diffusion line: elevated workwear classics. This opened up a whole new category of retail partners and occasioned fun events and artist collaborations celebrating pockets of American culture like biker culture, the Pacific Northwest or Park rangers.
A very cold day to shoot.Poster that folded into a booklet.
lookbook shoot of the artist group Paintallica
The simpler collection and its lower price point was met with retailer's enthusiasm and the compelling visuals created around each collection made for a lot of displays and promotional material.
Paintallica window at Barney’sGeorge Herms window at Barney’sGot the Barney’s billboard on Greenwich Ave!Window at ITthe hay days of Don Hill! iykyk
the other collaboration around that timethis label is an American icon and we used it as such
lookbook shoot of and by Ari Marcopoulos