2021 - 2025
Creative Director

New York

Created all facets of a new DTC workwear brand.
Designed brand identity and logo.
Designed and sampled all products in the first collection.
Designed the website and all packaging collaterals.


Oversaw all product design aspects from traveling to fabric fairs, sourcing and designing trims, fittings with pattern maker. Developed custom fabrics. Managed and launched production. Inspected TOP pieces.

Directed and styled photoshoots, directed retouching. Market and distribution research.