2018 - 2020Head of Creative Content, Creative Studio
New York
 WeWork took a radical turn and rapidly grew in 2017 when it raised funds from SoftBank and began preparing for its IPO. The company had been in business for a decade but had never changed creatively. The product had to be suddenly upgraded and deployed at scale. Operating worldwide across two channels: spaces for their own members and Enterprise clients; the company was opening on average 72 new spaces per month in 2019, all under the supervision of the creative studio comprised of 700+ designers and interior architects worldwide...
Updating the design direction of the interiors at such a pace and scale was a massive challenge which I was called to help meet. In doing so I reported directly to the new Creative Chief Officer.
It was impossible to direct each project individually, so I was tasked with creating and disseminating overarching style guides and design strategies.
Designed and created a company-wide website as a tool to disseminate new direction and provide a hub of inspiration to internal design teams, managed and directed its content.
the site hosted hundreds of inspiration images that had to be thoroughly tagged so the internal search engine would act as a true and useful librarian
the case studies featured the latest and best projects that designers in other regions otherwise would never get to see, the case studies were truly editorial features for which teams were interviewed and gave insights, discussed challenges, and shared best practices

Prepared new FF&E collection line, drove internal design teams and collaborated with Knoll and other manufacturing partners on custom furniture line. Created a proprietary custom upholstery fabric collection, developed with Maharam, Kvadrat and Rubelli.

Rubelli embroidered my design on wool, doesn’t get much better than that...

Working with Maharam and Kvadrat is a rare privilege.  Only bestowed upon Raf Simons and I ☺️.

 
Prepared presentations to high-end Enterprise Clients and Special Projects. Designed 2 coffee table books of interior photography for Marketing and Sales departments.


got to work with the best interior stylists & photographers 😙👌